International Studies Essay格式范文-國際戰略聯盟的動機。本文是一篇留學生國際研究方向的Essay格式范文，主要內容是講述為了在市場上建立傳統的國際業務，商人們確實采用了不同的戰略，目前使用的最常見和最新的戰略之一是國際戰略聯盟。Essay范文中提到為了研究國際戰略聯盟的“動機”，對“動機”一詞進行了系統的界定。Essay討論了國際戰略聯盟的動機、優勢和劣勢以及它們如何在全球市場中獲益的研究。以下是International Studies Essay格式范文的全部內容，供參考。
To establish traditional international business in the market, businessmen do apply different strategies and one of the most common and emerging strategies that are being used now is the international strategic alliance. To study the ‘motivation’ of international strategic alliance, it has been made to systematically define the term ‘motive’. This paper argues those studies of motivation of international strategic alliance, their advantages and disadvantages and how they are becoming beneficial in the global market place.
This paper is an initial step to understand the definition of motivation in terms of the international strategic alliance by using the firms that have used this strategy.
An alliance can be defined as a business to business collaboration. In an alliance two or more companies agree to work together to achieve a common goal while not losing their individuality.
Strategic alliance helps the both parties to gain the complementary strengths. Companies form alliances for joint marketing, joint sales or distribution, joint production, design collaboration, technology licensing and research and development. Strategic alliances have different forms, Contractual (non-equity- based) alliances (Alliances which are based on contracts and which do not involve the sharing of equity), Equity-based alliances (Strategic alliances which involves the use of equity), Cross-shareholding (Both partners invest in each other). ( Peng Mike W. Global Strategic Management, Second Edition, page 219)
One form of Equity-based strategic alliances is the joint venture. The formation of the alliance is rich and fragmented. One of the main reasons behind the collaboration is to gain the competitive advantages. According to Williamson “Intermediate asset specificity and low uncertainty are conditions that may lead to a preference for hybrid forms of governance structure over both arm’s length transactions and internalization” (Williamson, 1991).
Increasing the strategic alliances is one of the fastest trends in the business today and it is becoming an essential driver to grow for every industry. One of the main goals to form a relationship with other companies is strategic alliance where they combine the skills and expertise of the both companies and gain the cooperative venture. Then they enter the international market and share their costs.
MOTIVATION for STRATEGIC ALLIANCES in the INTERNATIONAL MARKET PLACE 國際市場戰略聯盟的動因The growing international marketing is becoming the norm in this time and these partnerships are leveraging the growth through alliances with international partners, where the both companies merge and gain the competitive advantage. They do it by licensing agreements, cross shareholder deals, cooperative arrangement and joint ventures. Rather than taking risks and wasting their time and investing a huge amount on of money for gaining this competitive advantage in business, they are entering the international markets by finding an appropriate alliance which is operating in the same market in another country. So they enter the market that they desire to enter and the main reason behind this is to share the knowledge, skills and expertise and also to gain the marketing advantage in the world. And it’s becoming another st